Glossary

             Artwork:
             This refers to an image or special decoration you wish to have imprinted on  your pens,
             (this does not pertain to plain text messages using one of our stock fonts).  for more information
             on artwork guidelines
CLICK HERE

             Ball Pen (or Ballpoint):
            
A pen whose writing point is a small textured ball bearing that transfers ink stored
             in a cartridge onto a writing surface.
             

             Barrel:
            
The writing instrument body which surrounds the ink cartridge.
             

             Cap:
            
Usually, the removable part of a writing instrument which covers the point. It also refers to the
             upper part of a 2-piece pen, such as BIC Clic.
             

             Clip/Pocket Clip:
            
A plastic or metal piece that allows the writing instrument to be secured to a pocket, card or
             binder.
             

             Color Connection:
            
Create a customized product by mixing and matching different color product components.
             

             Copy Change:
            
You can combine minimum quantities of a product and use the lower price for the total quantity.
             Example: 1000 pens; 500 say "Thanks" and 500 say "Welcome." You can change the imprint copy
             on a product as long as each copy equals the minimum quantity requirement.
             

             Color Change (Imprint):
            
You can combine minimum quantities of a product and use the lower price for the total quantity.
             Example: 1000 pens; 500 in navy and 500 in red. You can change the imprint color on a product
             as long as each color equals the minimum quantity requirement.
             

             Color Match (Imprint):
            
We are able to custom blend imprint inks for you, based on the PantoneMatching System (PMS).
             However, exact color matches cannot be guaranteed. The charge is $32.00(F) per each color
             match.

             Imprint:
            
This refers to your personalized text/logo message that will be printed on the pens.
             

             Imprint Area:
            
The area on a product, with specific dimensions, in which the imprint is placed.
             

             Imprint Color:
            
The color used to print your logo and/or copy. Some products allow you to use multiple colors.
             

             Ink Color Change:
            
You can combine minimum quantities of a product and change the ink color on a product as
             long as each color equals the minimum quantity requirement. Example: 1000 pens; 500 with
             blue writing ink and 500 with black writing ink.

             Plunger:
            
The spring actuated mechanism that allows the ink cartridge to be retracted back inside the body
             of the pen by clicking a button on the end of the pen. (Otherwise known as the clicker).

             Pocket Clip Imprint:
             Some pens (mostly retractable pens) have a flat area on the pocket clip that is large enough
             to place a small one line (text) imprint on it. This option will always increase the per unit cost
             of your pen. Works very nice for phone numbers & web addresses. 
             

             Point Width:
            
The tip of the writing instrument which determines the writing width (i.e. medium, fine or
             micro-fine.)
             

             Point Style Change:
            
You can combine minimum quantities of a product and change the point style on a product as
             long as each point style equals the minimum quantity requirement. Example: 1000 pens; 500 with
             medium point and 500 with fine point.
             

             Production Time:
            
From receipt of complete order or proof approval, the amount of time it takes for the factory to
             print your order. Does not include shipping time, weekends or holidays.

             Section:
            
The tapered plastic tip attachment on the very end of the pen.
             
             Trim:
            
The components that connect to the writing instrument barrel. Trim typically includes the cap,
             clip, section, etc.

             Writing ink Color:
  
           This refers to the color of the ink that is transferred from the pen cartridge onto
             the writing surface.


Copyright 2001, Cheetah Printing. All rights reserved.